The vision of ROUKA, like the meanings of the word, travelled from two places. Meaning ‘bodice’ in Malayalam and ‘corridor’ in Japanese, they merged to create a sustainable brand in Kerala that connects people through design. Sreejith launched his designer brand in Kochi, India in 2013 with the aim of working with craftsmen to co-create fashion At ROUKA by Sreejith Jeevan, clothes are about the wearer’s thoughts. As a fashion label in India, this delicious way of discovering the self is true luxury. We believe that tradition does not just reside in old trunks. Our designer sarees, resort wear, contemporary clothing and the modern Kasavu sarees, are all about tweaking craft to the times. He retails through his boutique in Kochi, creating a timeless style that derives from the essence of people